Hampton by Hilton Unveils New Brand Identity
Photo Credit: A billboard promoting Hampton by Hilton's new branding campaign. Hilton Hotels and Resorts
Skift Take
Hampton by Hilton announced a new North American prototype and the unveiling of a refreshed global brand identity, with key updates for both Hampton Inn and Hampton Inn & Suites.
The DJIA was up 269 points while Nasdaq was up 32, the S&P 500 rose 17 points, and the 10-year treasury yield was flat at 4.27%. Lodging stocks were higher with the long list of new highs including PK, H, MAR, HLT, TNL, and ABNB. The biggest mover was AINC, up 14%, while VCSA rose 6%.
Wells Fargo updated target prices for the lodging REITs they cover. HST, with an Overweight rating, had their price target upped to $23 from $22 while Overweight-rated RHP was upped to $133 from $125. PK and XHR were both maintained at Equal Weight, and PK’s PT was upped to $18 from $17 and XHR to $15.50 from $14. WF lowered SVC’s PT to $5.75 from $7.50 and maintained their Underweight rating.
Deutsche Bank upped their price target on Wyndham Hotels & Resorts to $89 from $81. They reiterated their Buy rating.
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