Wyndham Leads Asia Branded Residences
Skift Take
Developers in the Philippines are shifting focus to branded residences due to their growing market potential, with luxury villas and larger condos expected to dominate key areas like Bonifacio Global City, Cavite, Bohol, and Palawan.
C9 Hotelworks said they expect more developers to shift their focus to branded residences in the Philippines due to their increasing market potential and the underwhelming performance of mid-market condominiums. The Philippines has the second-highest market share of branded residences in Asia at 17.3%, trailing only Thailand at 23.3%. Leechiu Property Consultants said developers will likely work on branded residence projects to appeal to the high-net-worth market. C9 Hotelworks believes more luxury villas and larger condo units will dominate the branded residences market. They see Bonifacio Global City, Cavite, Bohol, and Palawan as ripe markets for branded residences. As of December 2024, the Philippines recorded 13,276 units of branded residences across 16 properties valued at $4,326 per square meter. Asia's total branded residence sector has a supply value of $26.6 billion, comprising 68,001 units in total, with 30,461 in urban areas and 37,540 in resorts. Around
