Vietnam Posts 30% Tourism Growth, Leads Asia-Pacific Region
Skift Take
Vietnam experienced a 30% increase in international tourist arrivals in 1Q25, year-over-year. That puts it sixth globally and first in the APAC region. Plus hotel development news...
The latest World Tourism Barometer from the UN Tourism Organization shows Vietnam emerged as Asia-Pacific's top performer in international tourism growth for the first quarter of 2025, posting the region's highest increase in visitor arrivals. Vietnam experienced a 30% increase in international tourist arrivals in 1Q25, year-over-year. That puts it sixth globally and first in the APAC region, ahead of Japan and Palau. The General Statistics Office of Vietnam reported that the country welcomed nearly 10.7 million international visitors in the first six months of 2025. That was up 26% over the first half of 2019. June saw 1.46 million arrivals. Vietnam ranked second globally in recovery of international arrivals, up 34% over 2019 levels. Key source markets were led by Northeast Asia, contributing nearly 60% of total arrivals. China remains the top source with 2.7 million visitors, followed by South Korea, with over 2.2 million. Vietnam officials have an ambitious
