Hilton has retained its position as the world’s most valuable hotel brand for the 10th consecutive year, according to the latest report by Brand Finance.
Amid mixed hotel sector performance, Hilton beat earnings while trimming 2025 guidance as hospitality firms expand with new properties across the US and globally.
Choice Hotels expanded its upscale Cambria brand by introducing a conversion model that helped overcome financing challenges and spurred growth, with 74 properties now open and 62 more in development.
CBRE’s 2024 Global Hotels Midyear Outlook highlights modest RevPAR growth in the U.S., strong resilience in Northern Latin America, slower growth in Europe with luxury outperforming, rising occupancy in the Middle East, and increased air travel boosting Asia Pacific markets.