Amid mixed hotel sector performance, Hilton beat earnings while trimming 2025 guidance as hospitality firms expand with new properties across the US and globally.
The ALIS Conference reflected cautious optimism about the hotel industry's future, with hopes for policy changes, modest RevPAR growth, transaction market challenges, and a suggestion that Taylor Swift could boost travel demand.
Barry Sternlicht is set to revive the Starwood brand through his current hotel management company, SH Hotels & Resorts, rebranding it as Starwood from February.