Singapore

The Singapore Tourism Board is shifting its tourism focus to value over volume as part of its Tourism 2040 roadmap.

Major hotel chains including Hilton, Hyatt, IHG, and Dusit International are rapidly expanding their presence across Asia Pacific.

Thailand’s tourism ministry is maintaining its forecast for foreign tourist arrivals at 38 million for 2025.

Accor joins hotel groups across Asia in expanding their portfolios in Taiwan, Singapore, Malaysia, India, and Japan.

Vietnam surpassed Singapore to become the third-most-visited country in Southeast Asia, with 17.5 million international arrivals in 2024.

Visitor arrivals to the Philippines rose by 1% in early 2025, driven by returning overseas Filipinos despite declines in South Korean and Chinese tourists.

Wyndham Hotels & Resorts expanded rapidly in Asia Pacific in 2024, adding 220 new hotels and signing 286 contracts, with 9% net room growth.

Singapore’s hotel sector is experiencing steady growth driven by tourism, lifestyle brands, and evolving accommodation trends, though recovery is hampered by low visitor numbers from China.

Singapore's hotel demand is strong, but profitability is under pressure due to labor and rate constraints, with Marina Bay leading performance.

Thailand leads the Asia branded residences market with a 23.3% share, Phuket has the most units, and Singapore buyers dominate the region.