Vietnam

Industry watchers expect Hong Kong to see at least single-digit growth in the number of mainland tourists over the five-day Labour Day Golden Week.

Marriott International acquires lifestyle brand citizenM for $355 million, adding 36 hotels with 8,544 rooms to its portfolio.

Tourism is booming across Asia with hotels reporting high bookings for May Day Golden Week and companies like Ascott Limited expanding their portfolios. Thailand said it would continue its subsidy scheme for domestic tourists during the low season.

Asian tourism rebounds strongly in 2025, with Japan welcoming 10.5M visitors in Q1 and Bali surpassing pre-pandemic arrivals.

Recent hotel industry updates include new properties, international tourism growth, and executive appointments across Asia-Pacific and India.

The Singapore Tourism Board is shifting its tourism focus to value over volume as part of its Tourism 2040 roadmap.

Major hotel chains including Hilton, Hyatt, IHG, and Dusit International are rapidly expanding their presence across Asia Pacific.

In Indonesia, hotel occupancy rates in several regions have plunged to as low as 20% as the budget cuts have stripped away a vital source of income for hotels.

International visitor arrivals, under PATA's medium scenario, to Asia Pacific are projected to reach 813 million by 2027.

Vietnam surpassed Singapore to become the third-most-visited country in Southeast Asia, with 17.5 million international arrivals in 2024.